‘Incredibly successful’ Southampton generated strong sales and 110,000 visitors
Sunny weather may have been in short supply last week on the south coast of Britain, but despite this, the 47th Southampton Boat Show has been described by British Marine Boat Shows as "another incredibly successful" event, with over 110,000 people descending on Mayflower Park for the 10-day boating extravaganza.
Brokers we spoke to at the show described the fun, upbeat atmosphere of the event and praised the organizers for pulling out all the stops to attract the right people, and in big numbers. Photos below (OnEdition @2015) capture the lively essence of the show.
Impressive turnout despite poor weather
Visitor numbers were down very slightly on 2014 - by 2% on last year’s total of 112,000 - reportedly due to the wet weather during the week. However, fantastic weather over the final weekend boosted attendance and made for a healthy overall total.
Murray Ellis, Managing Director, British Marine Boat Shows said: “We have had yet another incredibly successful Southampton Boat Show with more than 10,000 visitors getting out on the water for free. Our attractions have been very popular this year with over 18,000 visits to our tall ship , the Earl of Pembroke, 5,300 rides on the Honda Boat Show Eye and over 27,000 visitors to the Show’s very own Aquarium.”
He confirmed that sales have been “excellent” this year with visitors enjoying the opportunity to purchase anything from bags made of recycled sails to multi million pound yachts. “There has been an exuberant atmosphere, once again confirming the Southampton Boat Show as one of the leading Boat Shows in the world.”
Strong sales have been reported throughout the duration of the Show, with many companies reporting an increase on last year’s figures including multi-million pound deals. Some serious marine business has been conducted with contracts between the marine divisions of companies such as Rolls-Royce and Sunseeker International being signed.
Torqeedo GmbH, UK Sales Manager, John Arnold said the show exceeded his expectations in terms of footfall and sales, especially in the first weekend. "It was great to see plenty of interest in our products and we look forward to returning in 2016.”
Fairline Boats, Sales and Marketing Director, Douglas Culverwell said: “We were delighted to host the world premiere of the Targa 53GT at the Southampton Boat Show, which is the corner stone in our busy boat show calendar. It was a natural fit, for us as a British boat builder, to launch at our home Show.
We were very pleased with the positive comments from the media, our dealers and customers alike which have resulted in worldwide publicity and interest for our new Targa 53GT.“
Garmin (Europe) Ltd, Marketing Executive for Marine & Wellness, Chrissy Winchcombe said the Garmin stand had been consistently busy stand with lots of visitors interested in upgrading existing equipment and systems. "Power boaters and sailors have shown a lot of interest in our new GPSMAP 7400 series," she said. "Sailors are also keen on our new intuitive software which gives users more data at their fingertips whilst sailing or racing. There has also been a lot of interest from sailors in Garmin’s large, easy to view GNX sailing instruments.”
Southampton Boat Show 2015 enjoyed a hot, sunny final weekend (Saturday 19th and Sunday 20th September) which was the perfect way to round off the globally admired event. The Show saw 23 boats make their world debut and over 330 of the world's leading sailboats and high-performance powerboats on the water.
The Show kicked off in style with F1 presenter, Suzi Perry opening the Sunseeker stand with Britain’s Got Talent winners, Collabro. The Red Arrows provided visitors with a show-stopping display over the purpose-built marina on the first weekend, with sailing legends Sir Robin Knox-Johnston and Olympian, Annie Lush all making appearances during the ten day event.
We think BoatsandOutboards customers would love these showstoppers from Southampton Boat Show 2015:
Fairline’s Targa 53GT
Leading British luxury motor yacht manufacturer, Fairline hosted its anticipated worldwide launch of the exciting Targa 53GT. The 53GT took pride of place amongst Fairline’s impressive line-up of six Squadron and Targa boats on the water at the Show.
The Targa 53GT’s distinctive design incorporates a beautifully tapered hull glazing. The boat’s classic swept stern shape integrates the hull lines, creating a functional yet attractive transom with the option of a submersible bathing platform.
Quicksilver 905 Pilothouse
The Quicksilver 905 Pilothouse made its debut at Southampton Boat Show this September. The 905 offers new levels of comfort for up to ten people, and smartly laid out accommodation facilities for up to six. The boat has been designed with safety in mind – for example a double passageway around the boat and an additional portside sliding door. High freeboards and conveniently positioned grab rails add to the overall safety features of this boat.
Williams Sportjet 400
Jet-powered tenders specialist Williams revealed their newest model, the Sportjet 400. This has 125hp, but thanks to a lightweight design and innovative hull design, it can reach up to 39 knots.
Princess S65 and V58 Open
Princess Yachts revealed the latest addition to its S Class range of stunning sportbridge yachts - the sleek, all-new S65. This yacht has been built for acceleration and control, with stunning interior and exterior design that really impressed at the show.
The design offers a high level of flexibility regarding living space. A spacious interior accommodates eight guests across four cabins, three of which are en-suite. An optional aft crew cabin can also be specified if required. The beautifully appointed galley aft of the saloon, with an open-plan dining area opposite, has sliding doors and a fully opening electric window which leads out to the cockpit creating an al-fresco bar. Flexible indoor to outdoor living makes the most of warm days and balmy evenings.
Princess fans were also able to enjoy the brand new V58 Open - billed as ‘the first in the next generation of Princess high-performance sports yachts’.
Video Round-up of Southampton Boat Show 2015 from British Marine Boat Shows:
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Photos: Southampton Boat Show 2015 photography copyright OnEdition @ 2015, boat images from Fairline, Quicksilver, Princess, Williams
Article: Alison Clements