Ben Ainslie Racing team to showcase latest sailing innovations at CWM FX London Boat Show
People flock to the London Boat Show in the hope of broadening their sailing knowledge and seeing cutting edge boats and marine equipment first hand. So who better to inspire sailing enthusiasts and provide insights into the latest sailing innovations than Sir Ben Ainslie and his Ben Ainslie Racing (BAR) team?
They will undoubtedly prove to be a star attraction at the 2015 CWM FX London Boat Show, in keeping with the organisers’ promise of a show ‘where adventure starts, pioneers meet & innovation shines’. As the British Challenger for the 35th America’s Cup, there will be plenty for the team to talk about.
Jo Grindley, Head of Commercial, Marketing, Communications and Events for Ben Ainslie Racing said: “Ben Ainslie Racing will be sharing the news and progress on the team's America’s Cup campaign. BAR has plenty of activities going on during the event; an interactive stand, which offers a real taste on what will be on offer at the Visitor Centre at our new HQ when it opens in Portsmouth in June 2015, the launch of our new team merchandise range and chase boat plus specialised talks from some of the sailors and designers.”
She added: “It’s a great opportunity to meet some of the team and find out more about our British Challenge.”
What to expect when America's Cup comes to Portsmouth
Joining the 400 boats on display at the Show will be BAR’s foiling Nacra used in training and the new Scorpion support chase boat. What’s more, the America’s Cup World Series team will be on hand with a display on the event in Portsmouth next summer. This will give Show visitors the opportunity to quiz the team about the best dates and vantage points to view the racing.
Murray Ellis, Managing Director of National Boat Shows says: “It’s great news to have Sir Ben Ainslie and his Ben Ainslie Racing team joining us at the 2015 CWM FX London Boat Show. Their support confirms the Show as an event which truly reflects the world-leading and dynamic UK marine industry.”
There is certainly a lot of attention surrounding the America’s Cup, with palpable excitement sweeping the nation. For this reason the BAR stand will capture the imagination of sailing enthusiasts and general visitors alike, showcasing the latest innovations from Britain’s bid to dominate the world of sailing.