BoatsandOutboards re-launches with new look and features
Welcome to the new, improved BoatsandOutboards.co.uk! We’re delighted to announce that the UK’s busiest online boats marketplace has been re-platformed and re-designed to deliver an improved user experience for a growing audience of boating and watersports enthusiasts.
The site already attracts over 390,000 average visits each month, and 2 million average monthly page views. A healthy growth in traffic to the site is forecast for 2014.
BoatsandOutboards now boasts a clear, easy-to-use design, faster functionality, streamlined search capability and additional features for customers. Whether you’re in the market for a yacht, motor cruiser, dinghy or RIB, this site is optimized to help you find the perfect vessel according to location, price, boat type, size and manufacturer.
For brokers who advertise on the site there is a dynamic new dashboard feature designed specifically to help them manage stock, track buyer interest and analyse their own sales data.
For private sellers it remains free to ‘post an ad’ and again, the processes have been improved and simplified, to make life as easy as possible for advertisers.
A fresh content section on the site will also provide users with marine leisure news, advice articles, videos, practical tips on boat ownership and competitions.
“We’ve been working hard developing the new look BoatsandOutboards, based on our in-house expertise and the valuable feedback we’ve received from our customers – both boat buyers and sellers,” said Rob Anderson, Boats Division Manager at Friday Media Group, which owns BoatsandOutboards.co.uk. “Our key objective has been to provide a robust solution that ticks all the right boxes for our buyers and advertisers, and provides the best possible user experience for all.”
The new site is fully mobile optimised, so that users can view boats for sale easily on their smart phones and tablet devices. Nicky Tucky, BoatsandOutboards.co.uk Sales Team Manager said: “This means content is always viewable correctly and in the best possible way. Private boats for sale and brokers’ boats can be seen 24/7 wherever and whenever the boat buyers wish.”
With the boats market expected to see a sales uplift in 2014, parent company Friday Media Group is confident that now is the ideal time for investment in this well established marketplace site.
BoatsandOutboards.co.uk is the leading marine website in the UK for internet traffic, offering thousands of boats and chandlery items for sale. With 390,000 visitors a month the site has an active audience of boating enthusiasts who enjoy the free advertising on offer.
· Over 2 million average monthly page views
· 390,000 average visits each month
· 210,000 average unique visitors each month
· Over 2,000 Ads placed each month on average
· There is a 9% increase in Visits comparing Jul’13-Dec’13 to Jul’12-Dec’12 meaning the site is continuing to grow
Photos: Thanks to Opal Marine