BT Sport and BBC Secure 35th America's Cup UK Coverage Rights
BT Sport has beaten Sky to win the rights to broadcast the 35th America’s Cup in 2017 to audiences in the UK and Ireland. The channel will also be televising all the World Series races in the run up to the big event, starting in Portsmouth in July this year.
For all boating enthusiasts without BT Sport, the BBC also acquired the free-to-air broadcast rights and will therefore also be showing highlights of each event.
With 500,000 people expected to attend the America’s Cup World Series event taking place in Portsmouth from the 23rd -26th, the live UK television coverage rights are hot property. Organisers believe that the combination of BT Sport and the BBC covering the America’s Cup events will inspire a new generation of sailing fans. With the Olympics in 2016 and British hopes for medals high, we could be seeing a lot more sailing on television in the coming years.
Want to catch the action in person? Find out more about watching the America’s Cup World Series event in Portsmouth here.
Image source: America's Cup
Article by Jack Bartrop