Industry set to benefit from modernised British Marine identity
A new chapter in the British marine industry began this week with the launch of a new identity for industry body British Marine – formerly the British Marine Federation. The aim over the last year has been to develop a fresh new logo, robust strapline, and build a modern identity that will serve today’s fast moving marine sector, said Fiona Pankhurst, President of British Marine.
Members of British Marine are being urged to make extensive use of this new identity with logos, point of sale material and branded communication, so that everyone can benefit, and build the industry.
British Marine members can be proud to be part of a forward-looking organization, which will serve them in promoting their businesses and British excellence in the UK and overseas markets. With the new identity in place British Marine will be in a strong position to urge the British public to buy boats, equipment, services and expertise from British Marine members.
Howard Pridding, Chief Executive of British Marine said: “We have put a lot of work in over the last year to review our brand and concluded that we needed a much fresher and more dynamic approach to our identity to reflect that we are a modern membership organisation.”
Strong emphasis on Britishness
As part of the rebrand there’s been a strong emphasis on the Britishness of the brand and so a bold new strapline will be used: Leading the Industry.
“It is important that members of British Marine use the new branding where possible; with all members embracing the new brand collectively, we will have much more impact and ensure the brand stands for quality and excellence within the industry,” said Pridding.
The use of the British Marine logo is an important benefit of membership and the organisation will continue to invest heavily in its ‘Look for the Logo’ campaign to encourage consumers to buy from British Marine members.
Undertaken as largely an in-house project, the British Marine Management Board has overseen the project ensuring that it has been a cost-effective exercise.
Fiona Pankhurst, said: “This is a seriously exciting time for British Marine. The new brand will strongly connect our members with Britain’s reputation for quality, excellent design and innovation. The Union Flag, which is now incorporated into the design of the new logo, means a lot in the UK and abroad. It stands for quality, heritage, standards of doing business and success. This new branding gives us the opportunity to really promote what is great about the British marine industry.”
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