The £11.5 Million Round the World Race: Volvo Ocean Race
Forbes, the business news and financial information magazine have just released a video interview with the Alvimedica team, the youngest crew competing in the 2014-15 Volvo Ocean Race.
Speaking with Charlie Enright (cofounder & skipper) and Mark Towill - (cofounder & GM), the video highlights how securing sponsorship is essential to being able to front the £11.5 million it costs to field a Volvo Ocean Race team and boat.
The pair met seven years ago on the set of Disney’s sailing adventure documentary, Morning Light. The two friends moved on from the experience to establish their own company, All-American Ocean Racing. Since then, they have strived to raise their profile as an under-30 American racing syndicate, find a sponsor to help them achieve their goal and launch a round the world race campaign.
After talking to a number of different companies and trying to stimulate interest, Alvimedica, a medical device company specialising in cardiology, appeared to be the perfect match because the company couldn't directly advertise and was looking to branch into sports sponsorship. The 9 month Volvo Ocean Race journey begins in October, and as the youngest crew, the Alvimedica team have a lot to prove.
Watch the Forbes interview with team Alvimedica below.
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Image Credit: Forbes
Article by Jack Bartrop