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  • Most popular boat brands

Most popular boat brands

Written by: Boats and Outboards Team
Published on 06 September 2023
Category: Buying

What are the most popular boat brands in the UK? Let's take a look at the 10 top contenders.

Selecting the best boat brands in the UK was no easy task. After all, there is such a wide range of vessels, all with their own pros and cons. Nevertheless, certain brands undeniably stand out from the crowd. How did we finalise our list? We factored in which models people in the UK searched for most, both on Google and the Boats Group portals. Read on to discover the front-runners.

Motorboat driving quickly though open waters.

Beneteau

Beneteau is renowned for its exceptional craftsmanship, innovative designs and versatility. Offering a wide range of boats, including cruisers and sailing boats, Beneteau has established itself as a leading choice for boating enthusiasts. Their vessels are known for their performance and durability. Models such as the Beneteau Oceanis and Antaris are particularly popular. The brand has been consistently the number 1 most viewed make by UK buyers across Boats Group portals in recent years and is the fourth most searched brand by UK Google users.

See all Beneteau listings

Sunseeker

Sunseeker is a brand synonymous with luxury and elegance. They specialise in building high-performance motor yachts that offer opulent living spaces and cutting-edge features. Sunseeker yachts are crafted with meticulous attention to detail to secure a premium boating experience for their clients. The Sunseeker Predator and Superhawk have been notably popular among boaters. In fact, the brand has been the eighth most viewed make by UK consumers across Boats Group sites and the most searched brand on Google.

See all Sunseeker listings.

Princess Yachts

Excellent craftsmanship and luxurious motor yachts are what Princess Yachts is widely recognised for. The brand is often associated with sophistication and high-quality design. Princess Yachts' range of boats includes flybridge yachts, sports yachts and superyachts. The one thing they all have in common; they provide both comfort and performance out on the water. Across our sites, Princess Yachts were the fourth most searched make by UK buyers. On Google, it was the second most searched for brand. From the range, boaters frequently opt for the Princess 50 and 65.

See all Princess Yachts listings.

Sailboat floating on calm waters.

Jeanneau

Fans of Jeanneau enjoy the brand's diverse selection of sailboats and powerboats. Favoured models include the Sun Odyssey and the leader 805. While Jeanneau is known particularly for its sailboats, they also produce motor yachts and fishing boats. These boats are appreciated for their top performance, modern look and comfortable interiors. This translates to search results as Jeanneau shows as the most viewed make on our platform and the ninth most popular hit on Google.

See all Jeanneau listings.

Fairline Yachts

Fairline Yachts is a brand that combines cutting-edge technology with timeless designs to create industry-leading motor yachts. They're not the fifth most searched brand on our platforms for nothing, after all. Fairline's boats are highly sought after for their all-round performance, comfort and carefully crafted details. Models like the Fairline Targa 38 and Squadron 55 have been particularly popular in recent years. Fairline is also the fifth most searched brand by UK Google users.

See all Fairline Yachts listings.

Sealine

Sealine is our third most searched brand by UK boaters on our site. The company specialises in motor yachts and sports cruisers that offer a perfect balance of style and seaworthiness. Sealine boats are well regarded for their spacious layouts, ergonomic features and exceptional handling. It's these features that result in Sealine boats also being one of the most searched on Google. Sealine is in the top 20 for UK consumers. Models like the Sealine s28 and s34 are just some of the brand's standout vessels.

See all Sealine listings.

Moody Yachts

Models such as the Moody Yachts 27 and 28 have many fans in the boating world. However, each Moody Yachts vessel is expertly designed and built to provide an exceptional sailing experience. This boat brand's focus on craftsmanship is well observed. Moody Yachts makes it into the top ten most viewed makes by UK buyers on Boats Group portals. Plus, it's also one of the top twenty most searched brands on Google.

See Moody Yachts listings

Orkney Boats

Orkney Boats manufactures robust and versatile vessels suitable for various boating activities. This includes fishing and leisure cruising. It's this versatility that makes Orkney the ninth most viewed brand on our sites and one of the most researched brands on Google. Orkney's range includes practical and seaworthy boats known for their stability, durability and functional design. Their boats are trusted for their performance in various marine conditions. Models that have shown to be particularly popular include the likes of the Orkney 520 and longliner.

See Orkney listings.

Close up shot of a sailboat's sails.

Oyster Yachts

Meet Oyster Yachts. This brand's yachts are custom-built with special attention given to the finer details. The result? Outstanding vessels that boast comfort, performance and safety. The Oyster 118 and 495 catch the attention of many and, overall, Oyster Yachts are the third most researched brand on Google by boaters in the UK.

See Oyster Yachts listings.

Close up man holding a rope while looking up at a boat's sails.

Broom Boats

Broom Boats is a respected brand known for its rich heritage. Their luxurious motor cruisers are favoured for their timeless design and superior build quality. These details have earned the brand the status of the eighth most Googled boats make by UK consumers. Broom Boats' range offers comfort, style and performance for those seeking unforgettable experiences on the water.

See Broom Boats listings.

And there you have it —10 exceptional boat brands that truly stand out in terms of design, quality and performance. While there may be other brands worthy of consideration, these 10 manufacturers have gained immense popularity in the UK in recent years.

Find your favourite among our selection of boats.

Image credits:
Sebastien LE DEROUT via Unsplash / Tim Gouw via Unsplash / Ian Keefe via unsplash / Ross Tinney via Unsplash

Written by: Boats and Outboards Team
Published on 06 September 2023

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